John Lovell, CTC, Vacation.com
John Lovell, CTC, is President of Travel Leaders Network and Leisure Group, which is part of Travel Leaders Group, a North American travel company that generates gross travel sales approaching $21 billion annually and directly employs over 1,000 staff managing operations of more than 7,000 company-owned, franchised and affiliated travel agencies in the United States, Canada, Greece, Ireland, the United Kingdom and Australia. While Travel Leaders Group is headquartered in Minneapolis, Minnesota, Mr. Lovell is based in Alexandria, Virginia.
Mr. Lovell is responsible for the strategic operations, sales, marketing and overall growth of Travel Leaders Network and Leisure Group. With nearly 7,000 Associate (franchise) and Member travel agencies in Canada and the United States, over 35,000 individual travel agents and more than $17 billion in annual sales, Travel Leaders Network is the largest seller of luxury travel, cruises, river cruises and tours in the travel agency industry; Travel Leaders Network was formed in 2016 when Travel Leaders Franchise Group (Travel Leaders Associates and Results! Travel) combined with Vacation.com. Travel Leaders Leisure Group represents Travel Leaders Group’s wholly-owned leisure businesses, including All Aboard Travel, Cruise Holidays, Cruise Specialists, CruiseDeals.com, Elite Journeys and SinglesCruise.com.
Prior to taking on responsibilities for all of Travel Leaders Group’s franchise, consortia and leisure operations in 2014, Mr. Lovell first served as the President of Vacation.com beginning in 2011. He also serves on numerous Advisory Boards, including Azamara Club Cruises, Travel Insured International and Starwood Hotels and Resorts, among others. Mr. Lovell formerly served as a member of the Board of Directors for both Tourism Cares and the American Society of Travel Agents (ASTA).
From 2006 to 2011, Mr. Lovell served as Vice President of Sales, Industry Relations and Revenue Management for Vacation.com, where he was responsible for all sales activities in the United States and for managing and overseeing preferred supplier negotiations and relationships, as well as expanding marketing and revenue opportunities. Mr. Lovell was originally hired to serve as Vacation.com’s Vice President of Sales and Business Development in January of 2002.
Before joining Vacation.com, Mr. Lovell held the position of Director of Travel Industry Sales at ANC Rental Corporation, where he was responsible for all car rental sales activity within the travel agency, tour operator, travel association and government channels. Previous to his employment at ANC, Mr. Lovell served as Vice President of Sales and Marketing for Renaissance Travel Solutions, where he was responsible for increasing the Baltimore-based tour operator’s brand presence by establishing the brand offerings of Adventure Vacations, Sea World Busch Gardens Vacations, Spirit Vacations, AirTran Vacations and Frontier Airlines Vacations. Mr. Lovell first joined the travel industry at the Hertz Corporation as Regional Sales Manager for the state of Florida. Additionally, Mr. Lovell spent nine years working for BAT Industries, working his way up to Director of Global Accounts for the tobacco giant while based in London.
Vacation.com is the largest travel services marketing organization in North America, serving 5,500 independent retail travel agencies across the U.S. and Canada. Vacation.com facilitates “The Power of the Partnership” between a network of quality preferred suppliers and member agencies that increase profits through disciplined marketing, comprehensive training and unique vacation products.
Headquartered in Alexandria, Virginia, Vacation.com ranks #1 in the Top 10 Consortia/Cooperatives in the Travel Weekly Power List and has been perennially honored with Gold and Silver Magellan Awards for excellence in marketing and innovation.