Attendees learned selling and marketing skills designed to increase profitability
London, ON (May 5, 2017) – Nexion Canada, the award-winning host agency for independent Canadian travel agents, recently held its first Nexion Canada Symposium for its members on April 21 and 22, 2017. This inaugural event was open to Nexion Canada members from all provinces, and focused on developing the skills needed to be a successful travel agent. More than 40 travel professionals gathered at The Travel Corporation’s Toronto headquarters, where they took part in educational opportunities on various travel niches, participated in supplier roundtables and gained expert travel industry advice that will benefit their businesses and clients.
“The resurgence of the travel agent is very heartening to see. Many talented people are flocking to the profession because of the appeal of travel, the flexibility the career offers, and the ability for travel agents to earn lucrative commissions,” commented Mike Foster, President of Nexion Canada. “To build the travel agent profession, it’s important to provide high-quality education to help ensure success – and Nexion Canada excels at that. The Nexion Canada Symposium let us meet our members in a central location, and bring the very best training to them. The skills learned were designed to be put into use as soon as they get home.”
Attendees at the Toronto Nexion Canada Symposium included experienced and novice travel agents, plus travel professionals who are new to Nexion Canada but not new to the travel industry. Each day focused on segments and skills commonly used by travel agents, including marketing solutions, selling skills, and group sales, along with advertising and social media engagement. Speakers and topics included:
- Tina Shewchuk of TICO who spoke about Ontario regulations, and how Nexion Canada members can ensure they are in compliance.
- Chantal Ford of The Travel Corporation on how travel professionals can harness the power of social media to build their customer base.
- Jeff Element, President of The Travel Corporation offered a tour of the company’s facilities and gave an overview of their tour offerings.
Participants in the Toronto Nexion Canada Symposium concentrated heavily on group sales, including how to sell groups, who to sell to, and what Nexion Canada members can do to make their group sales more profitable. The Nexion Canada leadership team spoke to attendees about all the innovative ways Nexion Canada members are able to take advantage of group sales to acquire more new customers.
“Group sales are one of the segments Nexion Canada members are most interested in exploring, based on their questions,” Foster added. “This niche offers great rewards, but it can be intimidating to break into. By bringing in group travel sales experts to advise our members, we want to empower them to be able to communicate with their group customers in the ways they desire.”
The Toronto Nexion Canada Symposium ended with marketing education, including creative ways to use marketing and develop a sustainable marketing plan.
“The symposium was well organized, well hosted, and well received. It was a ‘must attend’ event for anyone truly serious about advancing their travel career,” shared Shy Bredewold of Odyssean Travel and a Nexion Canada travel agent. “The obvious advantages were evident through the well-presented materials, but what I found most valuable was the strengthening of my network and seeing how others handle similar obstacles to success.”
To learn more about these educational opportunities and about becoming a Nexion Canada member travel agent, call 866-399-9989 or email firstname.lastname@example.org.
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Nexion Canada ULC
Operating in Canada since 1982, Nexion Canada was acquired by Nexion, LLC – which is North America’s premier host travel agency for independent travel agents. Nexion Canada provides ticketing, operations, fulfillment support and marketing services, allowing members to focus on selling travel and enabling them to operate more efficiently and profitably by reducing costs and increasing revenue. Nexion Canada is a subsidiary of U.S.-based Travel Leaders Group, which ranks among North America’s top five traditional travel agency enterprises with annual sales volume of nearly US $21 billion. Together with the size and clout of Travel Leaders Group, Nexion Canada’s local and client-focused professional travel consultants are provided access to global resources, insight and buying power.
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