New Travel Leaders Certification Program is a Pathway to Travelers Age 35 and Younger
Plymouth, MN (March 23, 2015) — Today, Travel Leaders (www.travelleaders.com) – America’s leading travel agency brand – publicly announced details of its recently launched Honeymoon and Destination Wedding Specialist certification program. This specialist program will allow Travel Leaders’ travel agents who already sell honeymoon and/or destination wedding travel to further leverage their existing relationships, as well as increase their knowledge, expertise and clientele in this rapidly rising segment of the travel industry.
“We knew from our research and a survey of our members that destination wedding and honeymoon travel is a growing segment for us and one in which many more of our travel agents would like to specialize. So, there was a natural need for us to design a defined program to help our agencies expand in this marketplace,” says Travel Leaders Franchise Group President Roger E. Block, CTC. “We have a history of building comprehensive and award-winning specialist training programs. This one will ensure our members specializing in these niches will better understand the nuances of the clientele and what makes planning these types of travel so unique by experiencing top destinations themselves.”
Travel Leaders’ Certified Honeymoon and Destination Wedding Specialist training program offers its Travel Leaders specialists structured marketing programs that take separate content paths for each specialization – one for honeymoons and one for destination weddings. There are six components:
- Understanding the Honeymoon and Destination Wedding Customer
- Preferred Destination Knowledge
- Preferred Supplier Partner Knowledge
- Honeymoon and Destination Wedding FAM Trip
- Marketing Plan
- Honeymoon and Destination Wedding Sales
Each participant will need to complete 215 credits to become a certified specialist and, in addition to developing a marketing plan, will need to showcase their expertise by developing an online Agent Profile specific to honeymoon and destinations wedding travel. The Agent Profile will display on Travel Leaders’ national website, Travelleaders.com.
“In addition to honeymoon and destination wedding travel being a lucrative market for our members, the niche certification serves as an excellent pathway for our specialist to engage travelers under 35 and turn them into customers for life,” noted Block. “Past industry research has shown that of the roughly two million couples who get married each year, approximately 20% want a destination wedding and that number is increasing each year. In addition, nearly 90% of newlyweds take a honeymoon. Thus, there is a lot of growth potential in these markets for our Associates looking to specialize in these niches.”
Nearly 71% of Travel Leaders Group agents booking destination wedding and/or honeymoon travel indicated the average revenue for those bookings is higher than their typical leisure travel booking, according to data from the organization’s 2014 Travel Trends Survey. Additionally, 64% of surveyed Travel Leaders Group agents indicated that a minimum of 10% of their leisure sales is derived specifically from serving the honeymoon and destination wedding markets.
Travel Leaders’ Certified Honeymoon and Destination Weddings Specialist program is one of four certified specialist programs currently offered to its members. Others include, the Certified Leisure Travel Specialist designation, the Certified Luxury Travel Specialist and the Certified Business Travel Specialist.
“Travel Better” with Travel Leaders. Agents who want to learn how Travel Leaders’ enormous expertise in serving the honeymoon and destination weddings marketplace can benefit their agency, may call 800-234-8241 or visit www.jointravelleaders.com. To find the Travel Leaders location nearest you, visit Travelleaders.com or call 800-335-TRIP (8747).
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Travel Leaders is transforming travel with a name that boldly embodies our commitment to our vacation and business travel clients via a progressive approach toward each unique travel experience. As one of America’s top ranked travel companies, Travel Leaders has assisted millions of travelers through our strong roots – the former Carlson Wagonlit Travel Associates, TraveLeaders and Tzell Travel Group joined together in 2008 to form one of the industry’s fastest-growing and robust networks of travel agents. Travel Leaders Franchise Group can trace its beginnings to 1984 as the franchise system “Ask Mr. Foster Travel,” which itself was North America’s first travel agency chain established in 1888.
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